• HistoryOpen or Close

    On 1949 French entrepreneurs decided to venture in the oil industry, becoming successful swiftly. They build their own manufacturing facility in Guadalajara, Jalisco, Mexico with modern infrastructure and a fully equipped quality control laboratory. Soon after they launched a product line under the ROUX brand, which is nowadays highly regarded throughout Latin America and among the Top 10 in the lubricant business in Mexico.

    The future for Roux Industrial Group is bright thanks to our solid foundations that over more than 60 years had enabled us to bring to the market products with the utmost quality; such as motor and industrial oils, grease, aerosol products, additives, antifreeze and a large assortment of specialties supported with full-scale infrastructure, innovation and a comprehensive R&D policy; always aiming to stay ahead, comply with the most demanding international specifications and to match our target market needs.

  • MissionOpen or Close

    Manufacture, commercialize and distribute petroleum derivative products of superior quality to provide full satisfaction to our customers and to bring benefits to all the company’s stakeholders.

  • VisionOpen or Close

    To become a leader in the industry in Mexico and strengthen our presence abroad.

  • Installed Capacity And InfrastructureOpen or Close

    To manufacture our products, we utilize formulations based on European technology, adapted to suit the market and consumer needs.

    Our R&D department is working around the clock to keep innovation a constant and to comply with every new regulation and specification.

    Our technicians are continually in contact with their peers in Europe and North America through seminars, conventions, summits, etc.; to stay updated and keep at the forefront in the industry.

    We have the following equipment:

    • Storage tanks for over a million liters of raw materials.

    • Finished product storage area of 11,000 mt².

    • Modern filling and labelling lines.

    • Specialized aerosol manufacturing and filling facility (automotive chemicals, paint, additives and food grade).

    • Blending facility for motor, industrial and transformer oils, lubricating grease and asphalts.


    Installed capacity to manufacture per month:

    • 3 million liters of oil.

    • 1 million kilograms of grease.

    • 1.5 million cans of aerosol products.

    We have the technology and infrastructure to meet specific market needs.

    Corporate Offices
    Av. Lázaro Cardenas #1450
    Col. Álamo industrial
    CP: 45560
    Tlaquepaque, Jal. México.

    Manufacturing Aerosol & Paint
    Av. Acueducto #173
    Col. Álamo Industrial
    CP: 45560
    Tlaquepaque, Jal. México.

    Av. Lázaro Cárdenas #1448
    Col. Álamo Industrial
    Cp. 45560
    Guadalajara, Jalisco, México.

    Manufacturing Motor oil, greases, additives
    Altos Hornos #1457
    Col. Álamo Industrial
    Cp. 45560
    Tlaquepaque, Jalisco, México.

    Filling facility food grade
    Av. Oleoducto #2889
    Col. Álamo Industrial
    Cp. 45560
    Tlaquepaque, Jalisco, México.